Digital experiences in physical spaces
The Ombori Grid is a platform for digital experiences in physical spaces. Today, Ombori Grid provides ready to use solutions for digital screens and mobile devices in-store, but its real superpower is the re-usable architecture and how quickly we can create something completely new.
Every experience is crafted with our library of templates and components, using a data-model that makes it easy to connect to the retailers own infrastructure. This ensures that we can move fast and focus on the customer instead of reinventing the wheel.
H&M interactive voice mirror
H&M needed an attention-grabbing installation for its flagship store in Manhattan. The objectives were to excite customers, generate worldwide publicity, and create marketing leads.
We created the Selfie Mirror, which offers two primary functions, both controlled by voice. The “fashion inspirations” feature showcases products that H&M want to promote, using featured looks posted on their website.
The “selfie” feature enables customers to create a picture in the style of a magazine cover, which they can download to their mobile device or share on social media via a QR code. After using the mirror, customers are invited to sign up for H&M promotional emails.
- 86% of customers who took a selfie scanned the QR code.
- 10% who scanned the QR code signed up for promotional emails.