Deliver results faster with Viana™ vision analytics for physical spaces
Viana is a smart and simple vision analytics software that measures how people work, shop, learn and play in physical and digital spaces. It lets you tell meaningful data stories about your customers, and empowers your teams to make insightful and data-driven business decisions.
Our variety of ready-to-go modules allows you to configure your AI use case without needing a developer or data engineer. Our services include customized solutions for highly specialized use cases, underpinned by custom model training that delivers results in shorter time frames and lower costs than competitors.
Westpac + meldCX Measuring physical spaces like a website
The Challenge
Westpac wanted to know how their digital signage campaigns were performing in-branch. Overall, they want to spend their budget efficiently based on content or campaigns identified to bring in the most conversions.
Viana™ a product of meldCX is a vision analytics solution that combines IoT hardware and machine learning at the edge, with vision AI at its core. Viana™ captures anonymous audience data through high-performance face mapping without keeping identifiable information - respecting audience privacy. Through Viana™, Westpac is able to derive what counts as effective content - content that will engage the audience and bring more value to the business. They can now make data-driven decisions about their DOOH spend, and efficiently plan out effective campaigns that bring in the most conversions.
Simplifying IoT and AI with Market-Ready Solutions
Ingram Micro and meldCX are solving business challenges and improving customers’ experiences with vision analytics.
Download solution brief
Download the solution brief PDF to learn about this solution, share with your team, and discover how to implement IoT solutions for your business needs.
Turn your data stories into actionable insights
Viana™ AI technology uses high-performance face mapping and detection that extracts and converts human data to metric data.
